I’ve been re-reading an innovation classic - Everett M. Rogers book, The Diffusion of Innovations. This seminal work is the origin of many innovation concepts, including the term “early adopters”. His insights remain relevant today, and can be applied to understanding new trends, including the metaverse and embedded finance, among many others.

Organizations looking into implementing identity proofing into their customer onboarding processes be sure to assess UX up-front, and make it a very heavily- weighted factor in the overall selection process – not an afterthought.

At the end of the day, organizations need to keep a clear focus on the ‘why’ when adding identity proofing to their customer acquisition journeys. It’s about enabling customers to sign up with them in a way that promotes trust – by proving their identity in the most definitive way – while making the process simple and intuitive.