Gen AI & Innovation
Challenges, Promise & Pitfalls: A Position Paper
With the rapid evolution of Gen AI models & solutions, many large organizations are actively exploring the use of these tools in different functions, including in innovation management, and the closely related areas of strategy and new product development.
But the use of Gen AI in such critical areas creates four key challenges that need to be carefully considered:
CHALLENGE 1 :
KEEPING A UNIQUE BRAND IDENTITY & TRUST
CHALLENGE 2:
AVOIDING WORKFORCE DISENGAGEMENT
CHALLENGE 3:
ENSURING STRATEGIC
CONTEXT
CHALLENGE 4:
CREATING LONG-TERM BUSINESS VALUE
The result of a global collaborative exercise between Ulysses Partners, Innovation 360 Group & InnovaSalud, along with a group of specialist practitioners, this position paper is a valuable resource for all organizations seeking to leverage the promise of Gen AI while avoiding the pitfalls.