Embedded Finance:
Embedded Finance (EF) is “the integration of financial services or tools – traditionally obtained via a bank – within the products or services of a non-financial organization”
- and it’s the most important trend in financial services today.
Embedded Finance matters because:
EF expands existing markets – not only for financial services, but also in many other industries, including retail, healthcare & manufacturing. It can increase the revenues of non-financial firms that add it to their operational model.
EF creates new markets - by enabling new business models with new players.
As a result, Embedded Finance is on the mind of executives in FSI & other sectors, and getting billions of dollars of investment in infrastructure and integration. It is a trend that anyone who works with banks, insurers, healthcare or retail clients needs to know about – and to be able to proactively discuss.
It’s a key theme for Ulysses Partners, and we have worked with various clients over the past year to help them to understand this trend, and to position themselves to benefit from it.
““The result of the growing widespread influence of embedded is a new approach to finance. Where before financial services were something that happened at the bank, today financial services and products are built into the everyday actions of our lives””
How it works: The Embedded Finance Value Chain
Selected Video Series
Below are a selection of interesting and insightful videos on embedded finance: