According to the Sales Benchmark Index, “86% of revenue in complex B2B sales environments is being generated by just 13% of the sales population.”* Ulysses Partners’ David Milligan and Exceed Global’s Sue Aspinall recently shared their insights into why.

US financial institutions need to keep innovating around both products and channels to retain market share and find new revenue streams.

Specialist innovation management firm Innovation360 AB has allied with Ulysses Partners to help US banks accelerate their innovation agenda, drawing on a global database of innovation best practice from over 5,000 firms in 100 countries.