Embedded Finance is the next 'step change' in financial services - the next evolution of fintech - which will solve more customer needs

The Embedded Finance trend may have started with payments and raced away with buy-now-pay-later options. However, it can be applied to all financial services products. In this article we cover a few examples from these and other categories of financial services products.

We are entering the next inflection point in financial services, which has the potential to be just as significant over the next decade as the previous rise of fintech. This is the advent of Embedded Finance, in which the digital experiences we have in both our financial lives and our 'non-financial' lives are converging.

An area that can be particularly challenging for smaller banks is the issuance of credit cards, both consumer and business. Embedded finance has created new options in this area for smaller banks, allowing them to leverage what has been termed “Credit Cards as a Service” (CCaaS). This article, the 3rd and final in our series on Embedded Finance, gives an example of how this can work.

This is the 2nd part of a short series of articles about Embedded Finance and how it is rapidly changing the US banking landscape. . This article expands on the themes from Part 1, showing in more detail the different layers (and players) that make embedded finance work in practice. Banks who embrace this can effectively “eat their cake and have it” - “it” being continued growth despite big changes in the competitive landscape in banking.