Organizations looking into implementing identity proofing into their customer onboarding processes be sure to assess UX up-front, and make it a very heavily- weighted factor in the overall selection process – not an afterthought.

At the end of the day, organizations need to keep a clear focus on the ‘why’ when adding identity proofing to their customer acquisition journeys. It’s about enabling customers to sign up with them in a way that promotes trust – by proving their identity in the most definitive way – while making the process simple and intuitive.